Lombok Diary : Bring up an Attractive Visual Display for The Villagers
On my previous post, you would see what I've been doing in Lombok, yap..educating the member of cooperatives to be in touch with technology and get used to the gadgets.
While
nowadays, again we might say that smartphones or tablet and internet is the basic
needs for us after food, clothing and housing (you know how it feels when
you’re not connected to internet for only a few hours, it seems like we’re away
from the universe :p), there are areas that still not connected to the world,
or perhaps actually they know about the era of gadget and technology but they
have no idea how it can affect and improve their life because they don’t have
any access to it.
Indonesia
has tens of thousands islands spreading from Aceh to Papua, separated by the
ocean and a vast distance, where the technology (and any other parts such as
economy and education) are not developed at the same level, we’ve been facing the
above challenges down here. We realize that we have to start something to steal
a glance at these circumstances and do something to bring these people up to
involve ‘the world’.
The
artisan of Ketak Handicraft at Koperasi Harapan Bersatu
INTRODUCING
RETAIL MANAGEMENT & VISUAL MERCHANDISING KNOWLEDGE
Continuing
our support for small-medium enterprise business in Indonesia under OVOP
Program (One Village One Product), we constantly conduct the education in the
form of training or workshop for the cooperatives. Our objective is to grow the
team by injecting technology and equipped them with the skills needed so they
could be financially independent.
After
successfully hold range of digital and marketing trainings since October 2015,
and being recognized at The 8th Global CSR Summit Award 2016 on
the Best Community Program category, we
are back to provide trainings that more varied in this year starting from
Retail Management & Visual Merchandising that were -held in April 2016.
The first time we visited
these cooperatives– Koperasi Harapan Bersatu (Ketak-handicraft) and Koperasi
Stagen (hand-woven textile) at Central Lombok, the artisans have limited access
to technology and have no enough knowledge about marketing, but now they are improved
and getting used to the tablet that my company has given. The order starts to
increase by people who see their Facebook fan-page - bringing some fresh air to
the cooperatives. In other hand there are still ‘the off-line’ relevant
capacities that need to be developed such as the ability of display management
including to choose the best product to be displayed to attract potential
customer.
Classroom
Session: Retail Management & Visual Merchandising
We held a classroom session on the 1st
day on 28 April 2016.This time we were not only inviting our supported cooperative but also from various
industries –such as handicraft, foods, printing and other hand woven textile
cooperative. They have learnt about basic marketing principals (4P) by defining
the product they wanted to sell, the price, the promotion strategy and the place.
Visual merchandising theory was also being taught at the first day to open
their mind what else is needed to sale the product. We also conducted a focus
group discussion by dividing the participants into smaller groups to have
discussion at the end of the sessions. The class is fun knowing that
participants are not only learned about the topics given, but also they are so
eager to discuss about tourism development in Lombok. They point out some current
issues to be discussed and try to brainstorm about what they can do to
contribute to make a change.
FGD at classroom session
The
materials taken from around the house for visual merchandising training
The most
interesting part was on the 2nd day, we had hands-on training in two
Cooperatives supported by my company to build a display corner. The member of each
cooperative were asked to gather any kind of things around the house that can
be useful for display materials such as earthenware, bamboo stairs, wooden
chairs and weaving-racks, we also bring them some interesting samples such as a
weaving mannequin and other materials. We encourage them to find the recycled
stuffs, trying to point out that to create an artsy gallery doesn’t have to be
expensive. Then finally, they have awesome display corner in each place!
before
After
Coming
up, more digital workshops aim to push them to be able to blog which is more
than to sell the products but also to focus on presenting the unique story
behind the product contains of the richness of Indonesian culture. We are also
working on the eco-production workshop and put an effort to link them to
Indonesian market. Hopefully, the cooperative will be independent in the future...:)
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